Real Estate Leads

Exclusive Real Estate Leads

Motivated buyer and seller leads for agents and investors. Real-time, exclusive, and never shared.

Why Tru Power

Why buy real estate leads from us

Every lead is exclusive, real-time, and compliance-verified before it reaches you.

Exclusive to you

Every lead is sold once, to you. Never shared with five competitors chasing the same homeowner.

Real-time delivery

Leads post to your CRM the moment they convert, while intent is at its peak.

High intent

Survey-qualified prospects who actually asked for a quote, not scraped lists or cold data.

TCPA-compliant

Documented consent and a TrustedForm certificate on every single lead.

First-party data

Generated in-house by our own media team, so you know exactly where every lead came from.

No long contracts

Pay per lead. Scale up, slow down, or pause anytime, on your terms.

Market insight

Why real estate leads behave differently

The buyer and seller split is fundamental. Sellers are the scarcer and generally more valuable side, because a listing is a defined transaction with a timeline. Buyers are more plentiful and far more variable, ranging from pre-approved and touring this weekend to browsing for a year. Any agent buying leads should know which side they are getting before the first call.

Timeline is the qualifier that matters most, and it is where this vertical differs from home services. A roofing lead with a six-month timeline is nearly worthless. A seller planning to list in six months is a genuine prospect worth nurturing, because relationships in real estate are built long before the transaction. That changes what qualified means.

Real estate is also intensely local and intensely relationship-driven. Consumers interview agents. They ask about neighborhoods, schools, and comparable sales, which means an agent working a defined area has a real advantage over one buying leads across an entire metro.

Lead quality

What makes a qualified real estate lead

  • Buyer or seller intent, the first and most important split
  • Timeline, from actively transacting to planning ahead
  • For sellers, property type and reason for moving where shared
  • For buyers, financing status, meaning pre-approved, pre-qualified, or just starting
  • Target area, since real estate is won locally
  • Motivation, because a relocation and idle curiosity are not the same lead
FAQ

Common questions

Can I buy sellers only?

Yes. Buyer and seller intent is captured on every lead.

Do you capture financing status?

For buyers, where they share it. Pre-approval is the clearest signal of readiness.

Are leads exclusive?

Yes. One agent per lead, so the consumer is not called by six agents in an hour.

Can I target specific neighborhoods?

Coverage is set by ZIP, which suits agents who work a defined area.

Simple, pay-per-lead pricing

No retainers. No long-term contracts. You only pay for the exclusive real estate leads you actually receive.

Pay per leadNo retainersNo contractsCancel anytime