Pay Per Lead Generation
You pay for the lead. Not a retainer, not ad spend you cannot see, and not a twelve month contract. Every lead is exclusive, delivered in real time, and yours alone.
What you get on every lead
Whatever the vertical, the terms are the same on every record we sell.
Exclusive to you
Every lead is sold once, to you. Never shared with five competitors chasing the same homeowner.
Real-time delivery
Leads post to your CRM the moment they convert, while intent is at its peak.
High intent
Survey-qualified prospects who actually asked for a quote, not scraped lists or cold data.
TCPA-compliant
Documented consent and a TrustedForm certificate on every single lead.
First-party data
Generated in-house by our own media team, so you know exactly where every lead came from.
No long contracts
Pay per lead. Scale up, slow down, or pause anytime, on your terms.
What pay per lead actually means
Pay per lead means exactly what it says. You are billed for each lead delivered, not for hours, not for a monthly retainer, and not for ad spend you never get to inspect. There is no setup fee to recover and no minimum term to sit out. If the leads stop working, you stop buying them, which is a very different relationship from an agency contract.
It is worth separating from the two things it gets confused with. A retainer agency charges a fixed monthly fee and passes your media budget through on top, so you carry the advertising risk and pay whether or not anything converts. A shared lead provider sells the same homeowner to three, four or five companies at once. That is cheaper per lead and usually far more expensive per sale, because you are buying a race rather than a prospect.
The trade is straightforward. Pay per lead costs more per record than a shared list, and less in total than building the same volume in house once you count media buying, landing pages, compliance and the people to run all three. What you are actually buying is predictability: a known cost per lead, a cap you set yourself, and no obligation beyond the leads you accept.
What changes the price of a lead
- The vertical, because a solar or legal lead carries a far higher job value than a gutter lead and prices accordingly
- Geography, since competition and media cost vary enormously between a dense metro and a rural market
- Exclusivity, the single biggest factor, because a lead sold once costs more than the same lead sold five times
- Lead type, as an inbound call from someone already dialling is worth more than a web form
- Volume and cap, since steady committed volume prices differently from a small test
- Filters and criteria, because every extra qualification requirement narrows the pool it can be filled from
Common questions
What does a lead actually cost?
It depends on the vertical, your market and the criteria you set, so we quote per campaign rather than publish a rate card. Tell us what you sell and where you cover, and we will price it.
Is there a contract or a minimum?
No. You pay per lead with no retainer. Scale up, slow down or pause anytime.
Are the leads shared?
No. Every lead is sold once, to you, and never resold or recycled.
How fast do leads arrive?
In real time. Leads post the moment they convert, through API, webhook, SMS, email or Google Sheets, whichever fits your workflow.
Simple, pay-per-lead pricing
No retainers. No long-term contracts. You only pay for the exclusive leads you actually receive.