Solar Leads

Exclusive Solar Leads

Residential solar leads from homeowners ready to go solar. Real-time, verified, and sold once, only to you.

Why Tru Power

Why buy solar leads from us

Every lead is exclusive, real-time, and compliance-verified before it reaches you.

Exclusive to you

Every lead is sold once, to you. Never shared with five competitors chasing the same homeowner.

Real-time delivery

Leads post to your CRM the moment they convert, while intent is at its peak.

High intent

Survey-qualified prospects who actually asked for a quote, not scraped lists or cold data.

TCPA-compliant

Documented consent and a TrustedForm certificate on every single lead.

First-party data

Generated in-house by our own media team, so you know exactly where every lead came from.

No long contracts

Pay per lead. Scale up, slow down, or pause anytime, on your terms.

Market insight

Why solar leads behave differently

Solar has one of the longest consideration windows in home services. Homeowners rarely move from first click to signed contract in a week. They gather quotes, compare financing, and check what their roof can physically carry. That works in your favor if you reach them early and stay in the conversation, and against you if you buy aged leads three other installers already called.

Two forces drive solar demand more than anything else: utility rates and incentives. When a local utility files a rate increase, interest climbs across that service territory. When a federal or state incentive changes, the entire market reacts at once. Demand is seasonal on top of that, building through spring and peaking in summer when bills are highest and the decision feels urgent.

The other constraint is physical, and it is close to unique. Solar is the rare vertical where a motivated, creditworthy homeowner still may not qualify, because of roof age, shading, or orientation. Screening matters more here than in almost any other trade.

Lead quality

What makes a qualified solar lead

  • Homeownership verified, since renters cannot authorize a rooftop install
  • Utility spend, because a very low bill leaves little to save and rarely converts
  • Roof condition and age, since a roof near replacement usually means a re-roof conversation first
  • Shading and orientation where the homeowner reports it
  • Timeline, actively pricing rather than researching for someday
  • Real consent, TCPA compliant with TrustedForm certification
FAQ

Common questions

Do you filter out renters?

Yes. Homeownership is a hard filter on every solar lead.

Can I get leads only in my install radius?

Yes. Coverage is set by ZIP.

Are these shared with other installers?

No. Exclusive means one buyer, so the homeowner is not fielding four calls at once.

What about roof condition?

Where a homeowner reports an aging roof we capture it, so you know before the appointment whether you are quoting solar or solar plus a re-roof.

Simple, pay-per-lead pricing

No retainers. No long-term contracts. You only pay for the exclusive solar leads you actually receive.

Pay per leadNo retainersNo contractsCancel anytime