Your Digital Footprint
“You’re either growing or you’re dying.”
That is an age old quote that relates to everything from business to personal development. In today’s digital world, it is incredibly important for your business to be growing its digital footprint, or you can be sure you won’t be in business much longer.
It’s no longer a secret that the success to growing your business in today’s age is through digital channels. Gone are the days where you look up local businesses in the Yellow Pages. Today when looking for a business or service, people’s first instinct is “just Google it.” This means the questions you need to ask yourself are; How easily is your business or services found online? If you are found easily, how does your online presence look to the average consumer in regards to credibility?
You may ask, what’s the best way to grow your business online? There are dozens of different strategies and tactics that can be used online from Google Adwords to Facebook Ads, but there is one that stands out more than the rest.
It all starts with Search Engine Optimization, or SEO for short. This is the FOUNDATION to a successful online business. All other strategies shouldn’t be used if your foundation isn’t optimized for conversions. If you’re not up to date with your SEO, chances are your targets costumers are not finding you and are finding your competitors. In order to be visible to your customer, you not only want to be on page 1 of Google search results for your target keywords, you want to be between positions 1 and 3. Studies show 91% of people do not go to “page 2” of Google search results. In addition, the majority of the traffic click on the top 3 results. If your SEO for your business isn’t good and you’re not on at least page 1 Google, you more or less don’t exist to your target audience.
You may not know how to improve your SEO. No problem, just hire someone who specializes in this field. The average salary for a Digital Marketing Director in the U.S. is over $150,000 annually, not exactly affordable for most businesses. That number is before you even factor in your budget for your SEO. Majority of businesses like to save money where they can, and it’s not always in the budget to pay someone a high salary that can eat into their ROI.
This is where Tru Power SEO comes in. We run all your SEO and Digital Marketing needs in order to expand your digital footprint and help people find your business online. We can do it for a fraction of the cost of what you’d pay a full-time employee. We also do it month to month contracts so we can show you our value and we can prove to you why you want to keep working with us. Your business is important to you, and helping you grow that business is important to us. Let us help you expand your business digitally and dominate your market.
Reach out to us today so we can give you a free audit of your online presence and exactly what our plan would be to increase your traffic and increase your sales.