What Is A Good Lead Generation Process?


What Is A Good Lead Generation Process?


Up to 93 percent of all online purchase decisions usually start with an online search.

As a business owner, this means you have a vast potential for netting huge leads when you leverage online marketing well. But this is only possible when you have a refined and optimized lead generation process.


With your competitors targeting the same customer pool, the last thing you want is losing potential customers due to poor strategies. Proper lead generation involves building trust with your audience and educating them about your products, services, and industry.

In this post, we’re going to show you how to design an effective process for generating quality leads.

Let’s dive right in!


The best practice for generating quality leads is identifying your target audience. You can start this by defining your buyer persona. In this case, you want to define their age, income range, location, sex, interests, career, and hobbies.

Look at your current customers to identify some of the common traits. List down these characteristics and use them to define your targets. Learn if they use the internet for a variety of reasons and identify their needs.

It’s also advisable to determine their challenges and formulate solutions for them. Also, identify the process they use whenever they’re looking for a product or service. This way, it will be easy to mold your campaign to suit their preferences.


A good lead generation process should have multiple ways of attracting leads. Typically, this will depend on what tools, services, and platforms most of your audience use online. Here are several ways you should leverage:


Social media posts over 3.1 billion users. While there have been debates on the efficacy of social media in lead generation, it’s something you can’t overlook. It has proven to be effective in B2C lead campaigns.

Facebook is the ideal platform for a variety of industries. Instagram has historically performed incredibly well.   LinkedIn is great for B2B leads.

Whatever the case, having a mix of social media platforms helps. It’s important to identify several platforms that your audience is using. This will make it easy to make the most of using social campaigns.


Knowledge is what aids consumers in making informed choices. It’s through content marketing that businesses can educate their audience and keep them informed. As such, this makes content marketing an effective way of converting visitors into customers.

You need to invest in creating videos, blog posts, and infographics for your audience. There is a broad range of options, so where exactly do you need to start?

For B2C leads, social media content, videos, and blogs seem to offer the most results. B2B marketers can focus on blogs, case studies, white papers, research reports, and online representations. Webinars and podcasts are also great.

Whatever your approach, a good content marketer requires diversity to attract leads from different sources.


Customers and clients tend to start their search online. As such, this makes search marketing the most valuable long-term strategy for generating quality leads. Through search engine optimization (SEO), it’s possible to get a great ROI.

It requires the use of the right keywords to drive traffic to your site. Coupled with link building campaigns, SEO can be the best tool for quantifiable and measurable results. It’s important that you work with an agency that has proven track records of good results.


Email is a great tool for communication, and it has been used for years in marketing. Even with the growth of chat applications, such as Whatsapp, email continues to stand the test of time.

Today, email is an excellent channel for a good B2B and B2C lead generation process. Businesses use email as one of their primary modes of communication. As such, it’s highly likely that your message will be read.


In the past, marketers used offers, such as ebooks, white papers, reports, and tip sheets to generate leads. This worked great, but only for a while. Today, cookie-cutter offers are not ideal to get the right prospects.

Things have swiftly changed, and prospects want more than just a basic offer. Companies, such as Moz and HubSpot, are leading the way in giving attractive offers. In addition to content, Moz offers tools, such as Open Site Explorer and Mozbar, for marketers to use.

This doesn’t mean ebooks and whitepapers are no longer valuable. It’s just that they have become so conventional. But you can supplement them with other offers.


A landing page is typically an asset that you use to convince your visitors. It’s where your visitors land from AdWord campaigns and other sources. Bear in mind that the page needs to be a standalone property.

Check the headline to ensure it’s actionable. It’s stated that most visitors read the headlines than the copy itself. The headline should invoke curiosity and prompt your visitors to go through the entire page.

Use engaging video to capture attention and convey your message. Also, ensure the copy on the page is scannable and skimmable. Using blocks of text will certainly discourage your prospects. Most importantly, your call-to-action must be strong and should stand out on the page.

Ensure the form on the page is simple. Also, don’t request information that will make your visitors reluctant to fill out the form. Having a “thank you” page for appreciating your leads is highly recommended.


Lead generation is a continuous task. What works now may not work in the future. As such, it helps to analyze, change and optimize your lead generation process to ensure quality results.

Also, don’t expect to get it right the first time. Use analytics software to understand the performance of your campaigns. Such tools offer great insights that you can use to optimize your campaign.

Please check out our replacement window leads generation process

At Tru Power SEO, we strive to offer our clients the results they want. If you need help in refining your lead generation process, be sure to reach out to us to engage with experts. Or, you can fill out this form to help us learn more about your business.

Most Effective Marketing Strategies – 2019


Most Effective Marketing Strategies – 2019

Just like most business owners will tell you it’s important to have MSI (Multiple Sources of Income), I firmly believe it is also crucial to use (MMS) Multiple Marketing Strategies.  You want to diversify how are you generating leads, just like how you want to diversify where your income comes from.  You never want to limit yourself by generating leads from only one source.  Potential customers are scattered across the internet in different locations, and you need to find them.  If you only use one strategy for marketing, you are leaving significant money on the table.  You want your potential customers to be able to stumble upon you from many different locations, especially in multiple places on the internet. 

In my personal experience, there is not one specific place all of my leads come from.  My leads come through a variety of different marketing channels.  I’ll detail four of them here:

SEO, Facebook Ads, Instagram, and Call Centers (Yes call centers still work on a large scale).

1) The first thing I make sure I do with my companies is to optimize my website for SEO (Search Engine Optimization) purposes.  I want people to be able to look up my brand name or my services and be able to find me on the internet.  If people search your brand name, and you don’t pop up on Google, you have much bigger problems.  Everything begins with optimizing the website and to be able to convert potential traffic.  This is the foundation of your marketing strategy.  I personally will not even do marketing for a company unless they first let me optimize their website and enhance it so customers can be converted easily.  This means a variety of things including adding contact forms in different locations on the website, adding pop-up contact forms to the site, and making it simple for potential customers to request more information.

Once the website is completed and ready to convert, this is when I implement my other marketing strategies where the goal is to drive traffic to the website or landing page.

2) Running ads on Facebook has become the go to method for generating leads, and that’s for good reason.  Once you figure out exactly who your perfect target customer is and where they are located, it is very simple to target those exact people on Facebook with an Ad that will resonate with them. My team and I personally split test 10-20 Ad-sets at once at minimum.  We see which ones are receiving the most attention, and which ones are not.  We very quickly increase budget on the high performing ads, and decrease the budget on the low performing ads.  Over time, our PPL (price per lead) will significantly decrease as we figure out exactly what works for the niche we are targeting.  We have customers import their information directly into a Facebook form or direct them to a landing page off Facebook where they can input their information.  Here’s the key once leads are generated:  CALL THEM RIGHT AWAY!!! Not a week later, not a day later, not an hour later, CALL THEM INSTANTLY.  In my years of experience dialing leads, the conversion rate and appointment set rate is the absolute highest right after they input their information!! This is a huge piece of information that I see a ton of business owners not doing.

3) Moving on from Facebook, let’s talk about Instagram.  Instagram is quickly becoming the most talked about advertising platform in 2019.  Everyone in the marketing space is seeing the value of Instagram.  We use Instagram in a multitude of different ways, but for the sake of time, we’ll keep it brief.  One strategy we implement is creating a large number of Instagram accounts and having them all link back to our one main Instagram account for our main product or service.  Essentially, we build an army of accounts with bots attached them, following, liking, and Direct Messaging relevant people.  These people can be found by hashtags, specific locations, similar interests, etc.  What this does is allows people to come across a variety of different accounts that all lead back to the main account, rather than simply having one account for consumers to see.  This diversifies us and has paid huge dividends for our products and services.  Our company has even decided to sell this strategy as a service.  This includes the setup, the management, and much more because it’s such an amazing service that most people don’t have the time to set up  and manage themselves.

4) Finally, the one that may not resonate entirely with a lot of younger business professionals, is the call center.  The call center has become a huge piece of our business.  This can be outsourced fairly simply to an existing call center.  We simply buy lists online of relevant data, write up a well-versed script, and have people dialing the lists all day long!!  Data lists can be purchased for any type of vertical, and can even be narrowed down to zip code location if you want leads in a specific area!  I’ve met many business owners that think a call center wouldn’t benefit them, until I sit down with them and show them how much it actually can help grow their business.  Our call centers have become one of the biggest drivers of revenue we have.

In 2019 with everyone being on the Internet, there are an abundance of marketing strategies out there that can be and should be taken full advantage of.  Hopefully these four strategies help you jumpstart your marketing efforts, or increase your current marketing efforts! 

We are the best roofing digital marketing agency

The Importance Of Reputation Management


Video Marketing And What It Can Do For Your Business

Where do most people get their first impression of your business?  In today’s digital age, it’s online. This is why it’s so important to make sure your online reputation for your business is a positive one.  If you’re not implementing an online reputation management strategy with your business, you better start.   This article will give you 3 practical places you can begin:


First, begin with your “Google My Business” listing.  When you Google your company, what do you see?  If you don’t see a box on the right-hand side with your business information, logo, hours, address, phone number, and description, you need to practice better reputation management.  If a prospective customer Google’s your business, and there’s no optimized and fully completed business listing, what do you think that person will think of your business? Chances are they’ll move on to find a different business that may seem to have more credibility and more information to spend their money.

Second, I would begin a heavy positive review campaign.  This is a very simple practice to follow, but so many businesses ignore this.  When a customer Google’s your business and sees a ton of real 5 star reviews, this gives them a sense of security and trust with your company.  Keep in mind, most people don’t set aside time to go online and leave you a good review.  In reality, they will usually go out of their way to leave a review if its for a negative reason.  Because of this, it’s important that you are prompting your satisfied customers to leave positive reviews for you online on as many platforms as possible.  The two most important are on Google and Facebook.

Third, Press Releases.  When people Google your business, and they see positive Press Releases, this also helps them in deciding if you are a reputable company they want to do business with.  This will create massive goodwill for your business in your niche. 

These are a few simple, but vital ways to ensure that your business’s reputation online is a positive one.   

Here at Tru Power SEO we have many more ways to boost your reputation online significantly.  Send us a message today and ask us about our Google My Business Optimization, our Review Campaign Strategies, and if you would more information about getting a Press Release from major news outlets to write a story about your brand.

Why Seo Is Crucial?


Why Seo Is Crucial?

By now, everyone in the 21st century understands that in order to grow your business, you need to be online. The first step towards getting your business online is to make a website.  Notice how I said “first step” and not “only step”?  This is because the majority of business owners think that by creating a website, they’ve done what they need to do for potential costumers to find them.  

This thinking is incorrect and costing them a ton of increased business; which is going directly to their competitors.  The missing component:  SEO.  


Creating a website for your business is a great first step, but if you don’t follow it up with the proper steps, you might as well be invisible online.  Before you even create your website, it’s VITAL to make sure the person/company creating your website is proficient with SEO (Search Engine Optimization); otherwise, your website will be difficult for your customers to find.  This is one of the biggest mistakes I find.  Business owners have someone create them a website but don’t realize the website must be built for Google’s liking.  Optimizing your website for Google’s liking will make your page rank higher in the Google search results. You must pair an SEO optimized website with off-page SEO and watch your rankings skyrocket.

SEO (Search Engine Optimization) is the process of increasing the quantity and quality of traffic to your website through organic search engine results.  This is the key to increasing your business 10x.  When someone searches keywords on Google relative to your industry, you want to have your website pop up.  Whoever gets the most organic traffic, gets the most customers.  In my experience, this is the #1 thing most business owners overlook.  Also, the companies who are popping up on Google, are the companies that DOMINATE their niche.  

Not only do you NEED to be on the first page of Google Search results, but studies show that the top five search results get 75% of the clicks.  So if you want to grow your business, you need to be sure you have the right SEO so your company is visible online to the people who matter most: paying customers SEARCHING for your services/products.

Contact Tru Power SEO today and we will provide a free audit of your website and visibility online and what we believe we can do to help you increase your online traffic.

Video Marketing And What It Can Do For Your Business


Video Marketing And What It Can Do For Your Business

A picture is worth 1,000 words. If that’s the case, then how many words, or dollars, is a video worth? If you have a business with an online presence, it’s vital you understand how important Video Marketing is to your business. Gone are the days where you can simply put a few quality pictures on your website and leave it at that. Companies that are growing in today’s digital world understand that in order to grab a customer’s attention, you need to have videos.

So how important really is it to create videos about your product or service? Won’t a few pictures and captions get the job done? According to Hubspot, over 90% of online users said that videos explaining products or services are helpful in the decision process. And 64% of these users are more likely to buy a product/service online after watching a video about it. Therefore, it’s so important to have effective video marketing. People want to see your product/service in motion, they want to hear why they should consider making a purchase, not just read words on a screen. If you have a dynamic video to capture your target audience’s attention, you better believe that they’re more likely to make a purchase. You can be sure that if you’re not utilizing effective video marketing, that your competition is.

Did you know that including a video in an email about your product/service leads to a 200-300% increase in click-through rates? That means double if not triple the number of visitors to your website as opposed to what you would normally get if your email simply included words and pictures. It’s vitally important to your business’s success to have a powerful and eye-catching video for your consumers to see. Video marketing has the ability to draw a consumer in and hold their attention in a way that text and pictures simply cannot.

This is where we at Tru Power SEO can help. With the help of our in-house video marketing team, we can create a unique and attention-commanding video to make your product/service stand out from the crowd. We can create videos demonstrating products or services, a video explaining what sets your company apart from the rest and many other creative and intuitive offerings. Something as simple as a thirty-second video can add thousands of dollars in revenue to your bottom line. Reach out to us today and let us show you how to make your business stand out in this competitive digital world.

Social Media Marketing Is Essential For Company


Social Media Marketing Is Essential For Company​

Businesses of all sizes have found social media marketing to be a powerful and effective strategy for them to grow and reach new audiences — here’s why:  

  • Your audience is already active on social media

In today’s age, businesses have to use social media marketing strategies in order to keep up with today’s always changing digital world.

Social media platforms are not a fad. They are here to stay and they are a new way to communicate. Businesses have to accommodate the fact that the majority of their target audience is already active on social networks.

Studies have shown how important it is for any company to maintain a good social media presence. A recent study by Ambassador has shown that 71% of consumers are more likely to buy from a brand or refer it to friends if they have a good experience with the business on social media.

It doesn’t matter if your business is a small company or a big well-known brand — they all must adapt and take advantage of this technological reality.

  • What is Social Media Marketing (SMM)?

Social Media Marketing or SMM is a model of internet marketing that focuses on creating and sharing content designed for social media platforms as a branding tool.

SMM is marketing directed towards the fast-growing social networks to achieve engagement with the audience, therefore, raising brand awareness and creating an open and direct channel between businesses and their key audience.

Social media platforms are on the rise with a calculated 30% growth every year and in 2017 the number of adults using these networks reached 70%!

If you want to bet on a marketing strategy that is both effective and less costly than traditional advertising, social media is where you want to be — the audience is already there.

  • Social Media Marketing has many advantages over traditional advertising

As the number of businesses opting for social media marketing keeps growing, they have found great advantages to this approach against traditional branding models.

The ad costs are significantly lower on social media than on any other platform – TV, radio or print. As well as being cheaper, advertising over social networks is quite flexible as your business can share content immediately to multiple platforms, reaching a wider audience and boosting brand awareness.

Finding your target audience is lost in traditional marketing. There is no way to get a targeted reach offline — you can only hope for the best results even after investing a lot in advertising. Social media has a targeted reach and the ads flow directly to your target audience. These targeted ads work to build up conversation and engagement directly to the business at a fraction of the cost of conventional marketing.

In traditional advertising, every campaign has a waiting time gap in learning if the ads are working or not — and how to improve them if not. With social media marketing, you have access to the real-time performance of the marketing strategies. Social media provides real-time tracking of how well your campaign is doing with instantaneous analysis of results. If there is anything you need to change on your ads you won’t waste any time. The businesses on social platforms can react and observe their marketing impact as it is happening.

  • Get ready for success

Social media marketing has a wide range of effective tools any business can use for different purposes.

With Social Media Marketing, you will get a positive impact with your audience’s engagement, grow your brand awareness, and ultimately boost sales and build authority.

Ultimately, the positive rapport with your targeted audience will level up your business at a low-cost with immediate results.

Reach out to Tru Power SEO today to see how we can help you run your social media channels to grow your business!!

Your Digital Footprint


Your Digital Footprint

“You’re either growing or you’re dying.”

That is an age old quote that relates to everything from business to personal development. In today’s digital world, it is incredibly important for your business to be growing its digital footprint, or you can be sure you won’t be in business much longer.

It’s no longer a secret that the success to growing your business in today’s age is through digital channels. Gone are the days where you look up local businesses in the Yellow Pages. Today when looking for a business or service, people’s first instinct is “just Google it.” This means the questions you need to ask yourself are; How easily is your business or services found online?  If you are found easily, how does your online presence look to the average consumer in regards to credibility?

You may ask, what’s the best way to grow your business online? There are dozens of different strategies and tactics that can be used online from Google Adwords to Facebook Ads, but there is one that stands out more than the rest. 

It all starts with Search Engine Optimization, or SEO for short. This is the FOUNDATION to a successful online business.  All other strategies shouldn’t be used if your foundation isn’t optimized for conversions.  If you’re not up to date with your SEO, chances are your targets costumers are not finding you and are finding your competitors.  In order to be visible to your customer, you not only want to be on page 1 of Google search results for your target keywords, you want to be between positions 1 and 3.  Studies show 91% of people do not go to “page 2” of Google search results. In addition, the majority of the traffic click on the top 3 results.  If your SEO for your business isn’t good and you’re not on at least page 1 Google, you more or less don’t exist to your target audience.

You may not know how to improve your SEO.  No problem, just hire someone who specializes in this field.  The average salary for a Digital Marketing Director in the U.S. is over $150,000 annually, not exactly affordable for most businesses.  That number is before you even factor in your budget for your SEO.  Majority of businesses like to save money where they can, and it’s not always in the budget to pay someone a high salary that can eat into their ROI. 

This is where Tru Power SEO comes in. We run all your SEO and Digital Marketing needs in order to expand your digital footprint and help people find your business online. We can do it for a fraction of the cost of what you’d pay a full-time employee.  We also do it month to month contracts so we can show you our value and we can prove to you why you want to keep working with us.  Your business is important to you, and helping you grow that business is important to us.  Let us help you expand your business digitally and dominate your market.

Reach out to us today so we can give you a free audit of your online presence and exactly what our plan would be to increase your traffic and increase your sales.

Solar Leads


Solar Leads

Have you been burned by Solar Lead Generators in the past? It’s understandable; so have we.

Here at Tru Power SEO, we have been deeply involved in the Solar Industry for over 2 years. Specifically, the Solar Leads Industry.


We started by setting up our own solar lead generation processes including a call center and learning everything we could possibly learn about Solar. We built a team and followed up on solar leads 10 hours a day in many different states. After a ton of trial and error, we figured it out. We became incredibly successful at learning how to generate leads, write the proper scripting, train our callers, and set qualified solar appointments.

Since then, not only do we have in-house solar leads, we added partnerships with call centers and lead generators around the globe. We helped train and educate them so we could scale and fill the demand for the Solar Appointments so many companies have been wanting.

The Solar Industry is incredibly hot right now especially in states with big incentives. Going Solar is such an incredible opportunity for so many families to cut down on their electric costs. The Solar Industry specifically has huge potential ROI for companies who can get their lead generation streamlined.

That’s where we come in. We understand exactly what Solar Companies are after. We know you want to sit with qualified homeowners who are excited about Solar. We know you want them to have over 650 credit score so they qualify for the tax incentives. We know you want their electric bill to be over $100/month. We know they must have good sun exposure on the Southern roof of their house. This is exactly what we do our best to provide.

We want our clients to get qualified Solar Appointments so they focus on their job and help families go Solar. Not only do we set appointments, we also do live transfers, and have aged solar data as well. Reach out to us for more information about what we can provide, or more Solar information in general!

Please also check out our window leads generation process.

– Tru Power SEO

How To Increase Organic Traffic To Your Website


How To Increase Organic Traffic To Your Website

When it comes to any new website, the big word on everyone’s lips is always traffic. Knowing how to increase organic traffic is high up on the list for most people as paying for advertisements when you’re a brand new website or blog is a far stretch for most.

With marketers predicting that SEO is becoming more effective, with 82% reporting effectiveness, improving your organic traffic has never been a more effective focus.

What frightens most people is not understanding the best way to get organic traffic to their website.  Because of this, instead of trying something new, they do nothing.

It’s this not taking action which is ultimately most people’s biggest downfall.

But fear not, this article is here to quickly show you how to increase organic traffic to your site without missing a beat.

Let’s get started.


If you want to understand how to increase organic traffic to your site, you first have to realize who you are trying to impress. Google, the omega, the powerhouse of the internet, has some very particular set of rules when it comes to you ranking highly.

Sadly, it doesn’t always give the rules to us on a silver platter, but through careful analysis, sites have over time managed to identify some important factors that help you to increase your organic traffic over time.

With Google holding 80.5% of the search engine market share, you want to be impressing them.


When it comes to optimizing your content for Google, there are a couple of important factors you need to consider if you want to increase organic traffic to your site.

Let’s go through some of the best tips for how you can increase your organic ranking in Google.


Creating content just for the sake of it isn’t going to be a particularly strong strategy. Just putting out regular content because it’s ‘good for SEO’ can sometimes harm you more than help you.

Your website is your business, and most of the time, it’ll be the first impression of your company that your customer sees.

If you had a low-quality product in a shop window, it wouldn’t give off a great first impression. It’s for this same reason that your website articles should be high-quality.

With the average first-page result on Google containing 1,890 words, creating high-quality content is also a big indicator for helping you rank higher.

Make sure to make your content as relevant as possible and of a decent length to give you the best chance to increase organic traffic for your site.


When you are doing keyword research, you may try and rank for some keywords with very high search volumes. After all, if a search-term gets 100,000 monthly searches even if you rank 25th, you’re bound to get a lot of traffic, right?

When it comes to search engines, no. Most of the traffic to a search term will go to the first three search results on page one. The rest of the traffic will go to the other pages, and anything further back than page two can often get very low amounts of traffic.

Instead of trying to hit the number one spot for a large keyword term, go for the low-hanging fruit. You’ll find it much easier to rank first for ten different keywords with 800 views than one keyword with 8000 views.


Sometimes you can get so caught up with studies showing you the best times or days to post that you put off putting out your content. Just try to remain consistent.

You should be publishing to your blog at least once a week as a minimum. Ideally, the more you can post the better, but sometimes it can be difficult if you’re running a business to commit that much time.

Search engines love a website you update frequently, but forget about the robots for a second. Who loves it more than the search engines? People do.

A site that is regularly updated tells your user base that you are serious about your site and are wanting to provide good content. This makes it worth their time to read your blog and consume your content.


Gone are the days of guest posting for SEO links. These links in 2018 hold very little weight compared to what they once did back in 2013.

The real power in guest posting in 2018 is all about referral traffic, i.e., who is visiting that guest post and then jumping across to you.

Backlinking remains one of the most important growth factors for the success of a website alongside great quality content and guest posting can be a great way to create amazing content for your site.

But the links that come through Guest posting no longer help as much as they did. If you are focusing on writing guest posts for other peoples blogs, make sure they are a high-authority site with a lot of traffic.

You should make the purpose of the article to try and drive as much traffic to your site as possible while still providing value to the reader.


Being a contributor to other websites that operate within your industry is a great way to increase organic traffic for your site. By getting your name out there on high-authority sites, you not only drive more traffic back to your site you also improve the SEO and reputation of your site at the same time.

Large publications like the Huffington Post and Forbes are big powerhouses online in the business world. Try and find a company or website that is specific to your niche and industry and become a contributor for them.


With SEO becoming more effective throughout 2018 it’s easy to understand why improving organic results is important. Now you understand some of the basics of improving your organic traffic to your blog; it’s time to implement those changes.

Don’t let worries of SEO success get you down.

If you want help and support in improving your websites SEO reach out to us today.